WineDom.com | Wine Marketing Consultation Services

Wine: It’s Not Just For Drinking (and bathing in)

Wine is a lucrative investment for those who are willing to take the time to do the research and have a keen sense of the market.

The Wall Street Journal recently focused on trading in wine, something many wine fans have not thought about. Most who love wine keep a few bottles on hand that they enjoy and save them for special occasions or have the ones they like to pair with dinners. But wine can be far more prosperous than a perfect pairing.

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American Diners Learn A Thing Or Two About Ordering Wine

Americans like their wine. Enter any restaurant in the USA and you are likely to see diners enjoying a glass of red with dinner. Or lunch. Unfortunately for one diner, he got a little more than he bargained for when ordering a bottle for dinner with friends recently.

The diner was at a Bobby Flay restaurant in Atlantic City when he decided to order a bottle of wine with dinner. What we don’t know, are the exact details. The management and diner disagree on whether he requested “the best” or “a decent bottle” before being pointed to a wine with a cult-like following. The winery produces very limited batches at high prices.

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Drinking In Excess Continues To Be A Problem in Britain

Despite research on the dangers of drinking too much, Britain continues to worry about a rise in drinking amongst its population.

It appears the pill to stop people from wanting a second drink either isn’t available to all citizens or hasn’t caught on as the British populous, of which ten per cent is overweight or obese, continues to indulge in bad drinking habits. A recent study by The Grocer, an industry magazine, shows that more than 15% of those surveyed said they often drink an entire bottle of wine by themselves with women being more likely to do this than men. The age groups most likely to engage in this behavior are ages 25-34 followed by 45-54.

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