Much of the final day of the Wine Bloggers Conference was spent talking about blogging and writing, not about wine. It was a gorgeous day and with a fairly early end time there was time to visit some more vineyards. During the speed tasting during Day 1 my interest was piqued by two vineyards that were experimenting with or producing orange wines for sale so I decided to take the drive out to those two and talk about orange wine.
Our first stop was Keuka Spring, located on a hillside overlooking Keuka Lake. We were greeted by incredibly friendly staff and spent a considerable amount of time with owners Judy and Len Wiltberger. From the rose through an extensive tasting of whites and reds it was hard to decide what bottles to buy because each is crafted with such care and precision that they’re all good.
What I Tasted…
Day 2 of the Wine Bloggers Conference was another mix of wine education and tasting.
The Business of Wine
I kicked off the day with a panel session. The panel was moderated by Marcy from Between The Vines and was made up of Monika Elling of Foundations Marketing Group, Leann Froese from Town Hall Brands, and Zach Milne-Haverty of Beverage Trade Network.
Mixing bloggers, distributors and others for this talk allowed for perspective and voices to be heard as we tackled everything from the importance of social media to the need for us to challenge our preconceived notions – a common theme threaded throughout our three days. The takeaways from this session were innumerable. A few highlights…
Don’t forget to follow @winedom, and hashtags #winedomatwbc15 and #wbc15 for voices from the conference.
This year’s keynote was given by keynote speaker, Karen MacNeil and the conference didn’t make us wait. Karen was the first person we heard from after being welcomed and given the run down of how the conference works. Karen’s talk, “Breaking In and Breaking Out” was centered around how to make it in the Wine Blogging/Writing industry and followed six key points for bloggers and writers. Her no-nonsense style, dashed with humor, was incredibly engaging and helpful as she talked about things we all should know but can often forget in this age of digital media and quick quick quick.
Whether debating writing in the first or third person or sharing tips for how to approach your reputation, Karen delivered several excellent pieces of easy to digest advice.
MacNeil is the author of The Wine Bible – a must-have resource for anyone connected to wine, no matter the capacity and is providing all conference attendees with a free copy of her book in e- or hardcover book format. Pretty amazing!