Category - Blog

New wine security features protect vineyards from fraud and bring added benefits

With the eruption of the Brunello forged wine scandal, winemakers around the world are taking notice that wine fraud is on the rise and that it can happen to anyone. Vineyards in South Africa have stepped up their labeling in order to prevent fraud.

The Cape Winemakers Guild ordered holographic stickers with the year 2014 on them and are placing the holograms on bottles from this year’s vintage. Holograms are difficult to forge and give an added boost to security. The South African labels also have a secret security feature that makes them nearly impossible to replicate. The move comes out of the scandals and a distrust of auction houses, who many don’t believe do enough to check on the authenticity of the bottles. The hologram was introduced at an auction, a move likely made keep politics out of wine and show a united front against fraudulent wines.

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How two vineyards used crowdsourcing to promote their wines

If you can crowdsource decisions about your next vacation, the job you should take or what to name your kids, why not crowdsource wine? Two winemakers asked that same question and are getting the answer.

The internet is intertwined with pretty much everything these days (even the Pope tweets!) so it’s not a surprise to hear that it has made its way into the wine world. But beyond vineyard websites, mail order wine and tasting blogs there is a new trend in the world wine web: crowdsourcing. Two vineyards have recently taken the journey into using crowdsourcing to promote their wines. Here are the unique ways each has approached this new frontier.
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