Majestic and Naked Wines Join Forces – Proving That Social Media is Vital To Survival
Majestic, Britain’s largest wine retailer, has purchased Naked Wines, the online boutique wine shop, in a £ 70 million deal. Naked Wine’s strong social media presence makes it attractive to Majestic, which has recently seen a downturn in sales and profits. What does this say about marketing a product in today’s world?