Supermarket wine is something people usually avoid, like off brand toothpaste or cola it just never seems to taste just right. But it looks like the tide is changing. This year, global supermarket chain Aldi scooped up prizes and recognition worldwide – stealing titles from established brands, even.
Each year for the last 32 years William Reed Business Media has hosted The International Wine Challenge (IWC), a blind tasting competition focused on “faithfulness to style, region and vintage.” The contest is serious business, with each wine tasted three times by at least ten difficult judges. Wines are awarded medals at four levels, there are commendations and categories for value wines.
What is Perception?
Perception is how the brain categorizes sensory information using past experience, connections to things it already knows, and environmental clues to understand its environment. A good example of how perception works is by taking a look at the Rubin Vase. When you do, you will likely perceive it as a vase. Primarily because you were told it was a vase and your brain knows what a vase is. But also the texture, material and shape all look like other vases you’ve seen. Your brain takes into account these things and you see the vase.
But what if you were told that what you were really looking at were faces? A few blinks and you would likely see the two faces, in profile, each facing the vase on their respective sides. You were told “faces” and your brain immediate began to recategorize the vase to see if it could be something else. This is a simple example of perception, one you’ve probably seen before.
Thieves make off with £100,000 of wine from the Royal Family’s collection housed at Berry Bros. and Rudd.
The Ultimate Distraction
The world was on baby watch. Which means the Royal Family was even more distracted than the rest of the world. All eyes were on the Lindo Wing of St. Mary’s Hospital of Paddington in West London or on the bookmakers calculating the odds on names for the Princess of Cambridge. For those interested: Alice is still in the lead, followed closely by Charlotte. The sentimental favorite, Diana, is holding steady at eighth.
That likely isn’t the reason for the heist taking place when it did – as a heist like this requires careful planning and timing, but the irony isn’t lost on the wine world that as everyone was waiting for the arrival of The Princess Of Cambridge, thieves made off with vans of valuable wine. One crate alone was worth £5,000.