How two vineyards used crowdsourcing to promote their wines
If you can crowdsource decisions about your next vacation, the job you should take or what to name your kids, why not crowdsource wine? Two winemakers asked that same question and are getting the answer.
The internet is intertwined with pretty much everything these days (even the Pope tweets!) so it’s not a surprise to hear that it has made its way into the wine world. But beyond vineyard websites, mail order wine and tasting blogs there is a new trend in the world wine web: crowdsourcing. Two vineyards have recently taken the journey into using crowdsourcing to promote their wines. Here are the unique ways each has approached this new frontier.
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