WineDom.com | Wine Marketing Consultation Services

Tag - wine tasting change

Climate Change and Changing Tastes

For the last seven years Naked Wines have looked at trends in wine tastes and noticed something significant: wine drinkers’ tastes may be changing along with the climate. Does climate change the flavor of wine? And does a warming earth mean more warm climate wines?

Grapes can be grown in a variety of climates and are produced in both warm and cool climes. This factor in a wine’s terroir is the one that most influences how drinkers taste it and links most to drinkers’ preferences. Trends in the types of wine people are buying, and going back to buy more of, show a definitive preference for warmer climate wines, possibly because these flavors are creeping into cool climate wines due to a rise in global temperatures.

Read More