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Crowd sourced wines by majestic and naked wines

Majestic and Naked Wines Join Forces – Proving That Social Media is Vital To Survival

Majestic, Britain’s largest wine retailer, has purchased Naked Wines, the online boutique wine shop, in a £ 70 million deal. Naked Wine’s strong social media presence makes it attractive to Majestic, which has recently seen a downturn in sales and profits. What does this say about marketing a product in today’s world?

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