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Tag - Peter Lehmann Wines sold

Australian Label Sold to Yellow Tail In Hope Of Reviving Brand

The Hess Family Wine Estates has sold its Peter Lehmann Wines label to the Casella family, owners of Yellow Tail, at a significant loss. They are hopeful that the Casella family will be able to market and distribute the wine.

While some stakeholders have remained anonymous in the big sale, an estimated $50 Million USD changed hands, it has been reported that the Casella’s will have 90-100% ownership and thus the controlling shares so decision-making will belong to them exclusively. The selling price was 62% less than the amount Hess Family Wine Estates acquired it for in 2003.

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