Supermarket wine is something people usually avoid, like off brand toothpaste or cola it just never seems to taste just right. But it looks like the tide is changing. This year, global supermarket chain Aldi scooped up prizes and recognition worldwide – stealing titles from established brands, even.
Each year for the last 32 years William Reed Business Media has hosted The International Wine Challenge (IWC), a blind tasting competition focused on “faithfulness to style, region and vintage.” The contest is serious business, with each wine tasted three times by at least ten difficult judges. Wines are awarded medals at four levels, there are commendations and categories for value wines.