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Tag - wine culture

Navigating China’s Wine Culture

Move over, Europe, Asia is the place to be if you want wine-related attention.

News outlets around the world are watching China as it continues to make headlines. China’s wine movement is about far more than drinking, although wine is becoming increasingly popular. China is new to the wine game but the past twenty years have seen exponential growth both in the production and drinking of wine. With foreign interest, marketing to the young, and increased interest in less pricey wines, China is a formidable opponent on the wine scene.
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