This year’s keynote was given by keynote speaker, Karen MacNeil and the conference didn’t make us wait. Karen was the first person we heard from after being welcomed and given the run down of how the conference works. Karen’s talk, “Breaking In and Breaking Out” was centered around how to make it in the Wine Blogging/Writing industry and followed six key points for bloggers and writers. Her no-nonsense style, dashed with humor, was incredibly engaging and helpful as she talked about things we all should know but can often forget in this age of digital media and quick quick quick.
Whether debating writing in the first or third person or sharing tips for how to approach your reputation, Karen delivered several excellent pieces of easy to digest advice.
MacNeil is the author of The Wine Bible – a must-have resource for anyone connected to wine, no matter the capacity and is providing all conference attendees with a free copy of her book in e- or hardcover book format. Pretty amazing!