When it comes to us Average Joes and our wine drinking, we are again reminded that the cheap stuff is often the best choice.
Recently, Winedom ran a post about perception and wine. It showed that people given wine and told it is expensive will enjoy it more. This is because we are conditioned, from childhood, to believe that more expensive products are better. Winedom also reported, though, that many of the wines bringing home medals at reputable competitions are cheap, grocery store brands.
This great video from Vox further proves that cheap(er) wine is often a great option.