WineDom.com | Wine Marketing Consultation Services

Tag - Sparkling Moscato

What’s Old Is New: Retro Wine Is Hip

Wine is trendy.

It has been for a few decades now as it becomes more accessible to everyday people who want to drink decent quality wine at affordable prices. It permeates movies and television shows and has become the replacement for trendy cocktails. And like all trends, there are cycles. So while new wines are emerging every day and offering new grapes, or old grapes done in a new way, we are also seeing people dust off the wines of their parents and bringing them back into style. Right now, it’s 1970’s wine that’s cool. Here are a few to try out along with suggested pairings and our guesses as to other wines we’ll be seeing a resurgence in over the next year or two.
The cool kids are often found sporting styles from long ago – just look around you the next time you’re out and you’re sure to find high schoolers rocking 70’s inspired styles be they bohemian headbands and sundresses or flared jeans. The older crowd is wearing Raybans and drinking Pabst. The cool bands are using heavy instrumentation, organs, and heavy guitar to bring back that seventies sound. Believe it or not, the trend doesn’t only apply to clothing. Have you noticed fondue restaurants popping up in your city? Fondue was hugely popular in the 70’s. And it’s back. Same with deviled eggs, which have made a huge resurgence at parties and all over Pinterest. It’s not surprising, then, that people are dusting off the the old wines with the fondue pots and exploring those pairings.

Read More